JOB: Global Social Media Regional Project Coordinator

Global Social Media Regional Project Coordinator

This position will play an important role in creating and maintaining social activities for the Global Social team at Western Union, various BUs and partners within the regions of EUCIS / MEA / LACA.

The Global Social Liaison is a designated Project Manager for the region from the Western Union Global Social team and therefore responsible for planning, providing regional education and managing full funnel content to achieve KPIs for regional social content.

Actions will include training employees, helping employees solve social issues, designing and writing requirements for social platform product enhancements, launching new campaigns, facilitating creative testing and vendor coordination.

Location

Vilnius

Responsibilities

1. Leads, develops, implements and maintains Social Media strategies and initiatives to successfully support brand and product reappraisal and customer acquisition for identified revenue-critical markets within the region.

2. Lead collaborative approach and draw from customer journey intelligence to drive customer acquisition as well as brand reappraisal via integrated campaigns leveraging the entire media mix of owned, earned and paid.

3. Collaboratively plan paid/owned/earned media strategies with all key stakeholders.

4. Facilitates overarching Global Content Development Model and co-lead the interests of the region and priority markets to create engaging and impactful social content – visual, video, podcasts.

5. Be directly accountable for and reporting of Social KPIs across specific funnel stage and collectively accountable for final outcomes factoring entire mix.

6. Oversee publishing strategy channel mix and seek to maximize exposure on owned, co-collaborated and earned channels.

7. As Social SME, where required train and upskill knowledge basis of role of social media in customer acquisition.

8. Develop global tool-kits (guidelines) to drive lean management and optimize efficiency.

9. Apply intimate business knowledge, market and customer intelligence in development of brief, strategy, execution and evaluation

Qualifications / Work Experience

  • Excellent written and verbal communication skills, along with very strong organizational, management and technical skills and the ability to handle many tasks simultaneously

  • Flexible and able to act quickly, competently and confidently

  • Ability to take strategic principles and shift them into a comprehensive operational plan, delivering results under often challenging timelines

  • Lead multiple projects simultaneously and be able to track projects with varying deadlines

  • Deliver outstanding project management of communications priorities

  • Strong influencing skills and understanding of business

  • Bring an audience-focused perspective to business deliverables

  • Strong emotional intelligence—sensitive to the culture of Western Union and the communities in which we operate

  • Ability to effectively manage high-pressure situations and deliver results as part of a fast-paced global team, navigating competing business interests.

  • Experience working with a large, established brand or agency

  • Strong in supporting thought leadership, strategy, and complex change agendas

Skillset

  • Outstanding creative ideation and feedback skills to direct campaign development internally and with global agency partners

  • Drive consistent and ever improving practices, processes and governance

  • Ability to establish strong relationships with a diverse group of both internal and external stakeholders to accomplish key goals

  • Comfortable and proactive with a high degree of work autonomy, with skill at juggling multiple priorities and a constant focus on delivery

  • Ability to teach and work with others less familiar with earned, owned and social media, and educate them on best practices

  • Strong analytical skills with the ability to collect data, establish facts and draw conclusions

  • Highly desired: Experience with social media management

  • Highly desired: Experience in global FSI brand or a regulated environment

  • Highly desired: Multilingual capabilities

Main Deliverables

  • Top of Funnel Content Calendar: Review of content and manage any required legal approvals

  • Bottom of Funnel Convince Calendar: Review of content and obtain legal approvals, provide to regional lead for language translations

  • Bottom of Funnel Convert Calendar: Review of content, provide to regional lead for language translations and to obtain legal approvals

  • GTM Folder: Review of BOF Content Calendars

  • Work with regions to adapt to their needs

  • Regional Performance Report: Review ongoing results from content performance.

What We Offer

  • An international community

  • A young and dynamic team from 10 different countries working in Spanish, English, and German

  • An agency model that is based on social fairness, employee happiness and giving back to our communities

  • International clients and awards

  • Experience across all fields of design and advertising

  • A culture that promotes taking responsibility and self-development

To Apply

Please send your application to Alexander Mühr, muehr@rdb.agency

JOB: Social Media Advertising Assistant

Social Media Advertising Assistant

This position will play an important role in creating and maintaining paid and content amplification activities for the Western Union Global Social team, various BUs and partners.

Actions will include training employees, helping employees solve paid social content issues, designing and writing requirements for social platform product enhancements, launching new campaigns, facilitating creative testing, adapting the communication of results and vendor coordination.

Location

Vilnius

Responsibilities

1. Paid Media Expert (Facebook focus): Media planning, campaign planning, implementing and monitoring of selected social campaigns (Facebook, Twitter, LinkedIn) as well as supporting regional marketing BUs

  • Supporting lead for paid advertising on Western Unions social pages

  • Providing recommendations for the proper use of Facebook advertising types

  • Guidance on content creation

2. Social Testing: Drive various tests on social channels and communicate learnings

3. Analytics Mindset: Creating raw data reports – data extraction, data management (e.g. SQL queries), data analysis and validation of results for global monthly and ad hoc reports

4. Social Account Management: Administration of Facebook Business Manager and Twitter/LinkedIn Ad Accounts in close alignment with the team to make sure marketers around the world are informed about how to get their colleagues and agencies on Western Union’s social channels for advertisement.

  • Account Access: Coordination of agency access and setting up advertisers, keeping an overview about access and active/nonactive accounts

5. Social Innovations: Bring new ideas and formats on the table. Stay up to date with the latest product rollouts on Facebook, inform the team on interesting developments. Work on various creative formats.

Goals

  • Deliver Paid Social Media expertise and systematically integrate Western Union’s content in Social advertising campaigns

  • Partner with business units to help excel in social paid activities

  • Help accelerate new ideas per quarter and drive testing

What We Offer

  • An international community

  • A young and dynamic team from 10 different countries working in Spanish, English, and German

  • An agency model that is based on social fairness, employee happiness and giving back to our communities

  • International clients and awards

  • Experience across all fields of design and advertising

  • A culture that promotes taking responsibility and self-development

To Apply

Please send your application to Alexander Mühr, muehr@rdb.agency

Agnes Zottl joins RDB as Senior Project Manager

Foto (c) Ralph Wolf Gatternig

Foto (c) Ralph Wolf Gatternig

Following last year’s growth and the mission RDB has set for 2019, a new Project Manager -Agnes Zottl- has joined the agency to round out the team led by Claudia Röglsperger.

Claudia Röglsperger, head of the project management department, “Agnes enriches our team with her experience, her know-how and her seemingly endless level of motivation. In only two weeks she has become an essential part of our agency - I am extremely happy to have her on board.”

Ms. Zottl has been working in the marketing field since 2016, having honed experience as an Account Manager in the DACH region working for the likes of Colgate, Mars Petcare & Chocolate, Mondelez GUM and Oswald Nahrungsmittel GmbH.

She holds a master's degree in marketing from the Michael Smurfit Graduate Business School in Dublin, receiving the Alltech Frank Bradley Award for Excellence in Marketing for her performance. Moreover, she obtained a bachelor's degree in International Business Administration from the University of Economics and Business from Vienna (Wirtschaftsuniversität Wien). These experiences have given her the international mindset, knowledge and skills RDB was searching for to fill this integral position.

Throughout her education, Ms. Zottl has also continuously shown social engagement such as teaching English to disadvantaged children in rural areas of China as an AIESEC volunteer. This suits our company values and makes her just the kind of person to join our agency.


Vietnamese Community Manager

jc-gellidon-565177-unsplash.jpg

Vietnamese Community Manager/ Social Content Creator

WHAT WE ARE LOOKING FOR:

A dedicated brand advocate for the role of: Social Media Community Manager and Content Creator.

You must be based or willing to relocate to Manila to be eligible for this role.

Office based in Makati.

CONTRACT DETAILS

Start date: ASAP

Contract length: Full time, 40 hours

Salary: 50-60,000 PHP

ABOUT THE ROLE

Are you passionate about social media and communicating on behalf of a global brand?

This is a great opportunity to work in the field of Social Community Management.

Social media enthusiasts and graduates are encouraged to apply.

The role will require you to do the following:

  • Drive brand loyalty and customer advocacy

  • Engage and maintain dialogue and company reputation on international social channels

  • Work in English + provide support in an additional language

  • Manage status / post updates and campaigns, encourage dialogue, answer questions or comments, monitor trends at the local level, advise on potential opportunities and solve problems

  • Identify current opportunities to surprise and excite customers - from a one-to-one or one-to-many perspective

  • Collaborate with the social care team to solve customer problems where necessary.

  • Create social media content and campaigns

ABOUT YOU

You need to be a gifted communicator (with customer relations experience a plus). Fluent in spoken and written ENGLISH and possess a perfect written knowledge of Vietnamese (tiếng Việt).

Well-versed in social platforms: Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, WordPress.

Able to establish stable relationships with different groups of both internal and external stakeholders for the realization of the key objectives.

Collaborative when working with teams to develop strategy and implement activities to build brand awareness and increase business.

A great problem solver, enjoy an analytical or creative challenge, love the digital world and are passionate about staying up to date and curious about the latest trends in social media.

An organized time manager, autonomous worker, personable and a natural at online networking, with the ability to simultaneously manage multiple priorities while still focusing on the objectives.

Any experience in social publishing and in customer listening tools is very welcome.


TO APPLY

To apply for the role send your CV ensuring you make clear what languages you can speak and your Skype address to:

rumsey@rdb.agency

More information about RDB Agency can be found on our website: www.rdbagency.com


We're Hiring in Manila: Community Manager / Social Content Creator

Community Manager / Social Content Creator

WHAT WE ARE LOOKING FOR:

A dedicated brand advocate for the role of: Social Media Community Manager and Content Creator.

You must be based or willing to relocate to Manila to be eligible for this role.

CONTRACT DETAILS

Start date: February 1st

Contract length: Full time, 40 hours

ABOUT THE ROLE

Are you passionate about social media and communicating on behalf of a global brand?

This is a great opportunity to work in the field of Social Community Management.

Social media enthusiasts and graduates are encouraged to apply.

The role will require you to do the following:

  • Drive brand loyalty and customer advocacy

  • Engage and maintain dialogue and company reputation on international social channels

  • Work in English + provide support in an additional language

  • Manage status / post updates and campaigns, encourage dialogue, answer questions or comments, monitor trends at the local level, advise on potential opportunities and solve problems

  • Identify current opportunities to surprise and excite customers - from a one-to-one or one-to-many perspective

  • Collaborate with the social care team to solve customer problems where necessary.

  • Create social media content and campaigns

ABOUT YOU

You need to be a gifted communicator (with customer relations experience a plus). Fluent in spoken and written ENGLISH and possess a perfect written knowledge of ONE MORE language, from the list below:

  • Chinese (Hong Kong/廣東話)

  • Chinese (Taiwan/國語)

  • Malay (Bahasa Melayu)

  • Indonesian (Bahasa)

  • Thai (คนไทย),

  • Filipino (Tagalog)

  • Vietnamese (tiếng Việt)

Well-versed in social platforms: Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, WordPress.

Able to establish stable relationships with different groups of both internal and external stakeholders for the realization of the key objectives.

Collaborative when working with teams to develop strategy and implement activities to build brand awareness and increase business.

A great problem solver, enjoy an analytical or creative challenge, love the digital world and are passionate about staying up to date and curious about the latest trends in social media.

An organized time manager, autonomous worker, personable and a natural at online networking, with the ability to simultaneously manage multiple priorities while still focusing on the objectives.

Any experience in social publishing and in customer listening tools is very welcome.


TO APPLY

To apply for the role send your CV ensuring you make clear what languages you can speak and your Skype address to:

rumsey@rdb.agency

More information about RDB Agency can be found on our website: www.rdbagency.com


RDB Hires Astrid Helmer and Beatrice Bassoil as new designers

by Travis Leggett

Veteran designers Helmer (left) and Bassoli (right) fill key roles at RDB .  R/GA

Veteran designers Helmer (left) and Bassoli (right) fill key roles at RDB .

R/GA

RDB, known for creating “conscious communication”, has added two new members to its female-led design team by signing Helmer and Bassoli as “Social Media Designer” and “Motion Designer” respectively.

This news comes one month after Philip Zach, a 5-year veteran and lead designer at Mario Debout’s organization, resigned to take a new position.

“These two are the perfect compliment to our design team and have been able to jump right in on a multitude of projects,” said Managing Director Alexander Mühr in a statement. “Their creativity, knowledge and proactive natures have been invaluable during this time of growth at RDB. We have a history of working with amazing women, which is why over sixty percent of our staff is female.”

Helmer comes to RDB following two years spend working in Berlin. She is a ten year veteran in the field of graphic design. After starting off in classic print for companies in Vienna and Salzburg, she has spent the last 4 focused on web design and online marketing.

As for Bassoli, she is a 4 year veteran, specializing in 2D animation. Previously, she’s worked on projects for XXXLutz and DM as well as designing characters for a number of successful mobile apps.  

These two will join RDB’s design team headed by long-time Art Director Victoria Bogensperger.  “I’m excited to have both Astrid and Beatrice join the team”, said Bogensperger. “They both bring something special and have jumped in on projects with a real enthusiasm. I think they’re exactly what we needed to take our team to the next level.”