Turning the page to a brighter future

After Typhoon Haiyan decimated the Philippines in 2013, Western Union made the decision to assist by rebuilding the elementary school in Dulag. They engaged us to help raise awareness and support for this project in a fun and interactive way. 

The School For Better campaign combined, social media postings along with POS and direct marketing, that allowed the users to vote on the design of the school while at the same time donating money for its construction.